Redefining Luxury: Analyzing Hotel Reviews of Luxury and Masstige

This study examines the distinctions between luxury and masstige hotels through a comparative analysis of online reviews.Masstige, a term that blends 'mass' and 'prestige' refers to products and services that offer premium quality at accessible prices catering to a broader audience seeking a taste of luxury with affordable cost.This research analyzes online reviews from TripAdvisor on luxury and masstige hotels in China, India, and Malaysia, focusing on amenities, services, and overall guest experiences.By employing the Latent Dirichlet Allocation (LDA) topic modelling and sentiment analysis, the study identifies key themes and attributes that differentiate luxury and masstige hotels.