Impact of Social Media on Social Behaviour among Young Adults

The Study carried out by the researchers is aimed at exploring the impact of social media on the social behaviour of the young adults in the age between 18-30 years.Employing descriptive research design the data was collected from 121 respondents residing in the state of Andhra Pradesh.Statistical tools such as correlation, regression, t-test are employed to assess the relationships between socio-demographics, duration of social media usage, nature of social media usage towards alterations in social behaviour if any.The findings of the research indicate significant relationship between social media usage and various behavioural outcomes.