Application of Information Fusion in Product Packaging Art Design

At present, the contents and forms of environmental protection cultural and creative products in the market are mostly the same, generally lack of cultural connotation, and it is difficult to meet the diversified needs of consumers. Therefore, combined with practice, this paper studies the innovative design method of environmental protection cultural and creative products. Based on the design concept of cross-border integration and people-oriented, this paper discusses new ideas for the design and development of environmental protection cultural and creative products from the four dimensions of "excavating demand, getting close to life", "stimulating emotion and shaping experience", "inheriting wisdom and carrying forward culture" and "combining current politics and seeking development". This paper puts forward nine key points of innovative design of cultural and creative products, such as cultural depth, ancient and modern integration, exclusive characteristics, artistic aesthetics, practical functions, interesting experience, educational influence, green environmental protection and brand concept, and creatively analyzes them in combination with design practice. This paper provides a certain reference value for promoting the dissemination of China's environmental protection culture.