Construction of Rural Tourism Information Security Platform Based on Big Data Analysis

Tourism public service is an indispensable basic support for tourism activities. With the advent of the era of mass tourism, the needs of tourists are more diversified and detailed, which puts forward higher requirements for the services of rural tourist attractions. Under the background of the rapid development of rural tourism, it has become an important trend to improve the public service of rural tourism. This paper discusses the construction of service quality evaluation model of rural tourism scenic spots from the perspective of tourists' perception, and then extracts eight service quality dimensions of rural tourism scenic spots, including catering service, accommodation service, transportation service, tour service, shopping service, entertainment service, employee service and community service. The analysis of rural tourism public service quality shows that the aggregation validity factor load of each dimension is above 0.6, the combined reliability CR is greater than 0.7, and the average variation extracted is greater than 0.5. Therefore, to verify the reliability of the scale and model of rural tourism public health service quality evaluation, and provide reference for improving the quality of rural tourism service supply and tourist satisfaction.