The Influence Of Digital Marketing And Information Quality On Purchase Decisions In Zona Nyaman Café
The purpose of the study was to determine the influence of digital marketing and information quality on purchasing decisions. The design of this study was quantitative descriptive by selecting a sample of 100 visitors to the Café Zona Nyaman in Bireuen Regency. The results of the study prove that digital marketing and information quality partially, positively and significantly influence consumer purchasing decisions at the Café Zona Nyaman, and the highest variable that has an influence is information quality.
Authors
- Mohd Yusuf (ORCID: https://orcid.org/0000-0003-0927-8490)
- Zalikha Zalikha
- Emalia Ariska
- Mulyadi Mulyadi (ORCID: https://orcid.org/0000-0003-3395-3871)
Institutions
- Universitas Kebangsaan Republik Indonesia (ID)
Publication Details
- Journal
- JIM Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
- Published
- 2024-11-30
- DOI
- https://doi.org/10.24815/jimps.v9i4.33147
- Primary Topic
- Consumer Behavior and Marketing Influence
- Type
- article
- Field-Weighted Citation Impact
- 0.00