Designing Generative Artificial Intelligence Solutions: A Value-Cocreation Perspective

In an era where Gen AI significantly shapes customer interactions and experiences, gaining a comprehensive understanding of the collaborative mechanisms in which Gen AI solutions are designed is essential.Through a structured review, this study highlights the importance of functional collaboration among various actors and resource pools, emphasizing the interconnected nature of the ecosystem.The findings synthesize insights from studies identified from existing literature, offering a holistic view of how value is co-created in the design and deployment of Gen AI solutions, thereby advancing theoretical and practical implications for businesses seeking to optimize AI-driven market strategy.