Beyond the Pink App: A Deeper Look at Fem Tech

Through technological innovation, FemTech promises to address the long-standing neglect of women's health needs.However, a critical question remains: to what extent do mainstream FemTech developers effectively incorporate the specific needs of their users into product design?This study aims to partially address this gap by examining two FemTech offerings through the lens of design justice principles.We found that while some aspects align with user-centered design, others exhibit discriminatory omissions and biases.By highlighting the limitations of current FemTech design practices, we hope to stimulate further research and development that prioritizes user-centered, inclusive, and equitable approaches.