The Impact of Social Media on the Youth and Development of Addictive Tendencies

Understanding the impact of social media on the youth is imperative, given its profound influence on their cognitive, emotional, and social development.Therefore, this paper deals with the impact of social media on the youth of India, aged between 15-25 years.This paper begins with an analysis of the use of social media as a new phenomenon that emerged over the last few decades -something we, as a society, do not have a lot of experience dealing with.Further, it delves into students' personal experiences with social media and their patterns of behaviour related to heavy social media usage.