Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria

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Published
2024-10-23
DOI
https://doi.org/10.9734/ajl2c/2024/v7i3200
Primary Topic
Emotional Intelligence and Performance
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article
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article

Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria

Maureen Anayo Madu, Victoria Obiageli Nnamani
Emotional Intelligence and Performance
article

Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria

Maureen Anayo Madu, Victoria Obiageli Nnamani
article en

Abstract

No abstract available for this paper.
Vol. 7(3)
University of Nigeria (NG)
Openalex Percentile: Top 66%
Emotional Intelligence and Performance
DOISourceOpenAlex
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Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria — Maureen Anayo Madu, Victoria Obiageli Nnamani · (2024) | TGRS Research Map | TGRS