Unpacking power dynamics in participatory communication among agricultural sector stakeholders

This article explores power dynamics within participatory communication process among stakeholders in the agricultural sector of northwest Ethiopia. This study underpinning the article used qualitative data collected from key informant interviews, focus group discussions, and observations. Concepts from participatory development communication theory, the theory of communicative action, and power typology were used as analytical frameworks. The article underscores how political elites, structural hierarchies, experts, and cultural influence dominate participatory communication platforms, marginalising the voices of smallholder farmers and other stakeholders. These actors not only dominate discussions, but also shape decisions, as their ideas were taken for granted uncritically. This dominance mirrors existing broader political and cultural power structures, which marginalise smallholder farmers and other less powerful stakeholders, limiting inclusivity in decision-making. The findings underscore the need for equitable power redistribution to foster more equitable and inclusive decision -making in participatory platforms.