The Promotion of Oral Nicotine Pouches for Non-Smoking Cessation Purposes on TikTok
ZYN oral nicotine pouches are presented positively and primarily for recreational purposes on TikTok. Few videos referenced ZYN for smoking cessation purposes or mentioned the risks of nicotine. 10.3% of the creators linked their profile to an external website selling oral nicotine pouches, which appears inconsistent with TikTok's policies. The use of humor and downplaying or omission of addiction and health risks across most of the sample echoes marketing efforts by the tobacco industry to present oral nicotine pouches as fun and safe.
Authors
- Greg Hartwell (ORCID: https://orcid.org/0000-0001-9153-7126)
- Marco Zenone (ORCID: https://orcid.org/0000-0003-4201-6070)
- Bethan Harries
Institutions
- University of London (GB)
- University of British Columbia (CA)
- London School of Hygiene & Tropical Medicine (GB)
- Faculty of Public Health (GB)
Publication Details
- Journal
- Nicotine & Tobacco Research
- Published
- 2025-01-28
- DOI
- https://doi.org/10.1093/ntr/ntaf024
- Citations
- 7
- Primary Topic
- Media Studies and Communication
- Type
- article
- Field-Weighted Citation Impact
- 27.05