Assessment of Commercial Baby Food Quality and Promotion in Malaysia for Policy Development

Nutritional quality of food for infants and young children (FIYC) is key to optimum development and health. To evaluate commercial FIYC products, the World Health Organization Regional Office for Europe (WHO-EURO) has defined a Nutrient and Promotion Profile Model (NPPM). Although FIYC is commonly used in Malaysia, its quality is largely unknown. We evaluated the nutrient profiles and on-pack promotions of FIYC available in Kuala Lumpur, Malaysia, using the NPPM. Among the 285 products sampled from a range of retail outlets, none met all NPPM promotional recommendations; only 24% satisfied all relevant nutrition criteria. Several products failed on sugar (29%) and sodium (26%) criteria, with around half having added sugar. In addition, 3%, 6%, and 9% of FIYC failed relevant fat, protein, and energy requirements, respectively. Although 98% had inappropriate health claims, 36% missed appropriate breastfeeding statements. There is an urgent need to improve the quality of FIYC in Malaysia.