A Silver Bullet or Poison Pill? The Trivago’s Innovative Advertisement Enhanced by Artificial Intelligence

This case study focuses on the application of Artificial Intelligence (AI) in the advertisements of Online Travel Agency (OTA). With the development of AI, companies have more tools to create advertising. Deepfake, as a technology powered by Artificial Intelligence, could be used to manipulate the content in advertising. As a result, it is important to review the effect and users’ attitudes toward AI-advertising. This case study reviews the Trivago AI advertising and discusses the associated theory in the AI-human reaction. The possible solutions are also discussed in the case study.