Shopping Tourism: Its Positive Impact on Mixed-Use Shopping Mall Communities (MUSMC)

In this case study, the authors seek to deliver a point of view whereby the relationship between shopping tourism and mixed-use shopping mall communities (MUSMCs) positively impacts the local economy. MUSMCs are mixed-use commercial properties that combine community building, shared values, and experiences. Shopping tourism has become an important segment of the tourism value chain where tourists seek to travel to a destination to shop. From the perspective of MUSMC management, delivering an exciting place to visit and creating memorable experiences through strategies such as placemaking and dining experiences is a win for both the MUSMCs and the local economy. This case study is suited for undergraduate, graduate, and executive education students enrolled in hospitality, tourism, and retailing courses. Depending on the level of coursework, this case study can be analyzed and discussed from different angles such as social, cultural, and economic impact and output.