The Rise of Aging Influencers: Exploring Aging, Representation, and Agency in Social Media Spaces

Objective: This study investigates the rise of aging influencers on social media, aiming to understand their roles in reshaping societal perceptions of aging, promoting inclusivity, and bridging generational divides. Theoretical Framework: The research is grounded in theories of ageism, the social construction of aging, and the attention economy. These frameworks provide a robust foundation for analyzing how digital platforms mediate representations of aging and influence societal narratives. Method: A systematic literature review was conducted using databases such as Scopus, Google Scholar, and CNKI. The review synthesizes findings from 10 studies published between 2015 and 2024. Thematic analysis identified recurring patterns in content strategies, representation, and audience engagement. Results and Discussion: Aging influencers challenge ageist stereotypes by emphasizing vitality, creativity, and resilience, while also facing pressures from commercialization and algorithm-driven visibility. Cultural variations reveal that Western influencers often highlight individuality, while those in collectivist societies emphasize family and community values. Challenges include marginalizing diverse experiences of aging and ethical concerns regarding influencer autonomy. Research Implications: The study highlights the potential for aging influencers to advocate for systemic change, promote healthy aging, and inspire intergenerational dialogue. It suggests practical applications in policy development, marketing strategies, and public health initiatives. Originality/Value: By synthesizing current research, this study contributes to the emerging discourse on aging influencers, emphasizing their unique role in fostering age inclusivity and redefining digital engagement across generations.