Inovasi Produksi, Diversifikasi Inovasi Produk, dan Digital Marketing Kelompok UMKM Tempe di Desa Sepande Kecamatan Candi Kabupaten Sidoarjo

Sepande Village is one of the villages located in Sidoarjo Regency Candi District which has more potential in the field of MSME making tempeh. The lack of variations of products and marketing that is still simple is an obstacle for MSMEs to improve the economy. Developing product variations and digital marketing management for MSME actors is needed. Therefore, through the program of increasing the capacity of Ormawa, the villagers of Sepande can utilize the potential of products and digital marketing to create businesses that benefit the residents of Sepande Village. The activities carried out with partners are developing production innovations by making production tools (mixing), developing products to create new product variants, and making digital marketing applications to increase the marketing potential of MSMEs in Sepande Village

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Publication Details

Journal
Journal of Science and Social Development
Published
2024-12-31
DOI
https://doi.org/10.55732/jssd.v7i2.1521
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Inovasi Produksi, Diversifikasi Inovasi Produk, dan Digital Marketing Kelompok UMKM Tempe di Desa Sepande Kecamatan Candi Kabupaten Sidoarjo

Muhammad Ardiansyah, Muhammad Fathulloh, Annisa Lailatul Rahmadini, Ibrahim Fatwa et al.
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SMEs Development and Digital Marketing
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Inovasi Produksi, Diversifikasi Inovasi Produk, dan Digital Marketing Kelompok UMKM Tempe di Desa Sepande Kecamatan Candi Kabupaten Sidoarjo

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article en

Abstract

Sepande Village is one of the villages located in Sidoarjo Regency Candi District which has more potential in the field of MSME making tempeh. The lack of variations of products and marketing that is still simple is an obstacle for MSMEs to improve the economy. Developing product variations and digital marketing management for MSME actors is needed. Therefore, through the program of increasing the capacity of Ormawa, the villagers of Sepande can utilize the potential of products and digital marketing to create businesses that benefit the residents of Sepande Village. The activities carried out with partners are developing production innovations by making production tools (mixing), developing products to create new product variants, and making digital marketing applications to increase the marketing potential of MSMEs in Sepande Village

Journal of Science and Social DevelopmentVol. 7(2)
Universitas Nahdlatul Ulama Indonesia (ID), Universitas Nahdlatul Ulama Sidoarjo
Openalex Percentile: Top 48%
SMEs Development and Digital Marketing
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