Inovasi Produksi, Diversifikasi Inovasi Produk, dan Digital Marketing Kelompok UMKM Tempe di Desa Sepande Kecamatan Candi Kabupaten Sidoarjo
Sepande Village is one of the villages located in Sidoarjo Regency Candi District which has more potential in the field of MSME making tempeh. The lack of variations of products and marketing that is still simple is an obstacle for MSMEs to improve the economy. Developing product variations and digital marketing management for MSME actors is needed. Therefore, through the program of increasing the capacity of Ormawa, the villagers of Sepande can utilize the potential of products and digital marketing to create businesses that benefit the residents of Sepande Village. The activities carried out with partners are developing production innovations by making production tools (mixing), developing products to create new product variants, and making digital marketing applications to increase the marketing potential of MSMEs in Sepande Village
Authors
- Muhammad Ardiansyah (ORCID: https://orcid.org/0000-0001-6983-5602)
- Muhammad Fathulloh
- Annisa Lailatul Rahmadini
- Ibrahim Fatwa
- Ringga Bagaskara Putra
- Mochammad Rendy Agus Setiawan
- Ardika Budi Prakoso
- Untung Usada
- Dandi Ari Setiarno
- Adam Rifqi Arinal Haq
- Bagas Kurniawan
- Panji Permadani
- Rizky Kurnia Setyawan
- Mochammad Teguh Irwansyah
- Nashorudin Latif
Institutions
- Universitas Nahdlatul Ulama Indonesia (ID)
- Universitas Nahdlatul Ulama Sidoarjo
Publication Details
- Journal
- Journal of Science and Social Development
- Published
- 2024-12-31
- DOI
- https://doi.org/10.55732/jssd.v7i2.1521
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00