Willingness to pay for shared mobility hubs: a stated choice joint-survey in four European cities

Abstract This paper aims to assess the relative importance of different shared mobility hub design elements. A standardised survey was developed and applied among users and residents in different areas, including a stated preference experiment, to examine trade-offs between integration dimensions and the willingness-to-pay for different attributes of hubs. The results underscore a disparity between the attributes most valued by respondents and their willingness-to-pay for them, which holds significance in the planning and functioning of mobility hubs. Although elements such as information and digital integration were indicated as being prerequisites for a successful shared mobility hub, respondents are not willing to pay for it, indicating that these would have to be arranged by the government and/or transport operators. Respondents are more willing to pay for shared mobility and public transport within walking distance from one another or for placemaking strategies (such as services or landscaping), which are more evident elements related to the physical integration (and design) of hubs.