A STUDY ON EXPLORING THE DEMAND FOR PET INSURANCE AND ITS ADOPTION AMONG PET OWNERS IN SILICON OASIS, DUBAI, UAE

This research examines the desire for and usage of pet insurance by pet owners inDubai Silicon Oasis (DSO), specifically looking into how well dog owners in the area know about different insurance plans and advantages they offer.The study seeks to assess pet owners' understanding of pet insurance by exploring their awareness of various coverage options and their opinions on its importance.It also evaluates the extent of interest in buying pet insurance, determining the percentage of pet owners who have thought about it and examining the factors that impact their choices.A crosssectional study with 105 responses collected using snowball sampling method was done to achieve the objectives.Factors such as financial security, coverage for unexpected vet costs, and pets' well-being are examined to comprehend the reasons behind opting for pet insurance.The research also identified the obstacles that could prevent acceptance, such as lack of knowledge, perceived expensive prices, lack of trust in insurance providers, and the belief that pet insurance is not essential.The results show that there is lack of awareness among pet owners and once they are aware of most of