A STATISTICAL FRAMEWORK FOR ASSESSING SALES UPLIFT FROM RETAIL STORE LAYOUT CHANGES
Article presents a comprehensive framework for evaluating the impact of retail store layout changes on sales performance through advanced statistical methodologies.The article introduces a two-step matching algorithm for control store selection, incorporating multi-criteria decision-making frameworks and time series analysis.
Authors
- V. S. Chandrasekaran
Institutions
- Target (United States) (US)
Publication Details
- Journal
- INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY
- Published
- 2025-01-28
- DOI
- https://doi.org/10.34218/ijrcait_08_01_062
- Primary Topic
- Advanced Statistical Process Monitoring
- Type
- article
- Field-Weighted Citation Impact
- 0.00