Effect of entrepreneurship orientation on eco-hotels sustainability with mediation of customer loyalty in Ethiopia

This study looks at how an entrepreneur’s mindset orientation affects Ethiopian eco-hotel sustainability, using customer loyalty as a mediating factor. Utilizing a quantitative research strategy, data was obtained from a sample of 384 respondents, selected by the population precision technique and guided by Dillman’s sampling formula. Confirmatory factor analysis (CFA) and exploratory factor analysis (EFA) were used in the study to make sure the constructs used were reliable and valid. Using AMOS software, structural equation modeling (SEM) was used to investigate the proposed correlations and evaluate the mediating role of customer loyalty. The results show a strong positive correlation among eco-hotel sustainability and entrepreneurial orientation, emphasizing the critical role that creative and aggressive business tactics play in advancing sustainable practices. Also, a mediation effect of customer loyalty was seen in this connection, suggesting that devoted patrons play a critical role in augmenting eco-hotels’ sustainability. The research advances our knowledge of how entrepreneurial spirit may promote sustainability in the hotel industry, especially in developing nations such as Ethiopia. Stakeholders in the eco-tourism sector may benefit from these findings, which highlight the value of building client loyalty as a tactical tool for advancing sustainability objectives. These findings’ implications highlight the necessity for eco-hotels to implement business plans that encourage sustainable activities while also including guests.