CULTURAL ARCHAEOLOGY: TEXT – CODE – SYSTEM OF REPETITIONS AND KEY-NAMES

Various interdisciplinary studies, linking approaches of culturology and archaeology, allow to consider one of the productive directions within this convergence, called culturology of archeology. This direction focuses on the study of archaeological memorials and texts that can act as cultural phenomena, which allows to comprehensively study the nature of such phenomena, their structure, laws of development and functioning in modern society. The article aims to clarify the content of this interdisciplinary area, highlight its research potential. Considering «Arkaim» as a text, the author analyzes the structure of the famous archaeological monument with the help of the “filled” term «cultural code». The author identifies a repeating code, semantic code, narrative code and descriptive code. Their distinguishing feature is the high degree «valence» of internal signs. The mechanism of functioning of these codes with a system of signs is described in the example of interaction of texts G.B. Zdanovich and poet M.P. Nikulina about «Arkaim». This is seen as the key reason for a great variety of interpretations of modern archaeological sites and text. It is concluded that this property of «archaeological» text can be perceived, on the one hand, as a negative factor, and on the other, to act as a «mirror» in which important processes taking place in modern society and culture are reflected.