Comparison of patient testimonials of orthognathic surgery on YouTube and TikTok
YT had higher-quality information within patient testimonials posted due to higher ICS values found than TT. Patient testimonials were not determined to have a positive or negative influence on potential patient opinions in either platform. Orthodontists should leverage their own TT profiles to help direct patients toward meaningful YT testimonials through informative video links.
Authors
- Leah Rahman
- Mathew J. Gregoski
- Ildeu Andrade
Publication Details
- Journal
- The Angle Orthodontist
- Published
- 2025-01-29
- DOI
- https://doi.org/10.2319/071724-571.1
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Institutes of Health
- National Center for Advancing Translational Sciences