Identification of Supply Chain Performance of Anchovy Commodity in Panomboman Village, North Sibolga, North Sumatera Province

Anchovies are one of the commodities in the fisheries sector in North Sibolga District, Central Tapanuli Regency and have a high selling value. However, the price of this commodity product is not fixed so that fishermen's income is not optimal. The purpose of this study was to identify the performance of the anchovy supply chain in Panomboman Village, North Sibolga District. This study is descriptive qualitative where the data collection methods are interviews, observations, and documentation studies. The results of the study show that the design pattern of the anchovy product supply chain network involves ten main actors, namely fishermen, collectors, wholesalers, retailers, and end consumers. There are three flows, namely the flow of goods from upstream to downstream, the flow of money from downstream to upstream and the flow of information from upstream to downstream and from downstream to upstream. The results of the study showed that the performance of the anchovy product supply chain in the village was considered inefficient because there was a fairly large marketing margin between fishermen and collectors, namely IDR 3,500 upto IDR 8,000/ Kg of anchovy products. Finally, fishermen formed a group of fishermen and distributed their anchovy production directly to wholesalers. Keywords: Supply chain, anchovies, fisheries .