Online Marketing of Coffee Shops in Manila: Its Significance to Business Profitability

The researchers study of Online Marketing of Coffee shops in Manila : Its Significance to Business Profitability. To determine the significance of online marketing to business profitability of coffee shops in Manila is through google forms. This study used descriptive evaluation is used in this analysis to gather information to examine various phenomena and circumstances. The goal of this method is to find answers to specific questions such as identifying how the events start, the locations, time and dates, and the present issues or phenomena. The target respondents were the employees of Starbucks branches in Manila. There were 100 employees of Starbucks. Random sampling was utilized to gather data. The findings The online marketing strategies rated as Highly Extent. The positive impact gained the greatest overall weighted mean. The market demand got the highest overall weighted mean Recommendations Starbucks may offer premium membership to the customers who can able to receive special offer through the use of email, can create unique strategies on how they can improve the negative impacts of online marketing. innovate existing products that can attract and encourage customers to purchase.