Total Quality Management Practices Adopted By Medium Enterprises: An Empirical Study Based On Owners’ Perception

Total Quality Management (TQM) is a management philosophy, a paradigm, a continuous improvement approach to doing business through a new management model. TQM is equally impor­tant for Medium Enterprises and for large corporations. The present study focuses on the theory of TQM practices adopted by the Service-based and Manufacturing-based Medium Enterprises of Kamrup (Rural) and Kamrup (Metropolitan) Districts of Assam. The research design adopted in this study was exploratory and descriptive. Here, the researchers adopted quantitative research methods encompassing both primary and secondary data. The population of the study included 65 service-based medium enterprises and 77 manufacturing-based medium enterprises operating in the Kamrup (Rural) and Kamrup (Metropolitan) Districts of Assam registered under the Udyog Aadhar Memorandum till 30th June 2020. The researchers tried to note specific groups of respondent owners based on their experience (in years) who were sensitive to each of the points related to TQM. One-way ANOVA was used to find out those points (relating to TQM implementation). Thereafter, from descriptive statistics, the specific group of respondents based on their experience was identified where the aforesaid mean of owners' perception (regarding each of the above-mentioned points of TQM) was highest compared to other groups.