The role of linguistic influence in pedagogical influence

Introduction. Pedagogical activity always implies influences on people aiming to help the student internalize the basic meanings of culture. One cannot make a person understand these basic cultural meanings, transmit culture without a language. The absence of research on the verbal side of pedagogical activity explains a contradiction between the increased requirements for the professional competence of teachers and the lack of effective tools for creating and analyzing the teacher’s speech. The paper suggests to solve this problem from the positions of pedagogical semiology and cognitive linguistics. The purpose of this paper is to consider the theoretical foundations of verbal pedagogical influence in a transdisciplinary perspective. Materials and Methods. The comparative analysis, the content analysis, the method of interpretation and contextual analysis. Results. The major function of education is to translate knowledge about the world where people live and function. It became possible in the pedagogical communication due to the unique role of language. The totality of values, personality norms, knowledge, views, etc. is initially formed as a result of the language influence on people. The realization of language influence is possible due to the biological predisposition of a person to acquire the language. Then the pedagogical influence can be presented as a complex of the language influence and receptivity, readiness to exercise this influence. In addition education is possible due to the human ability to imitate. Discussion and Conclusions. Understanding the purpose of education as the translation of basic cultural meanings, and language as the main means for their realization, we consider language influence as one of the main influences that makes a person a bearer of human qualities proper. The essence of pedagogical influence is that the teacher conveys to students the basic meanings of culture by language influence, and make them rooted in culture with the help of the inherent imitation. Thus, as a result of the presented research, we managed for the first time to develop an understanding of verbal pedagogical influence and its essence. The whole educational process is based on verbal influence and imitation. The presented paper is the part of semiological research on the understanding that the source of the content of education and upbringing is culture; the teacher is a carrier of cultural values and meanings, which are transmitted by means of language; the teacher has a key role in ensuring the students' entry into the world of culture.