What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions

Authors

Institutions

Publication Details

Journal
Market-Tržište
Published
2024-12-01
DOI
https://doi.org/10.22598/mt/2024.36.2.213
Citations
1
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
1.13
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions

Alma Opić
1 citations
Market-Tržište
Digital Marketing and Social Media
1.13
article

What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions

Alma Opić
article en
1 citations

Abstract

No abstract available for this paper.
Market-TržišteVol. 36(2)
University of Zagreb (HR)
Openalex Percentile: Top 14%
Digital Marketing and Social Media
1.13
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions — Alma Opić · Market-Tržište (2024) | TGRS Research Map | TGRS