Exploring the Advantages, Disadvantages, and Nationalistic Dynamics of International-Level Format Popularity of Cricket

Purpose -This study is aimed at bridging a critical research gap by extensively exploring the multifaceted consequences stemming from the popularity of cricket driven by its various formats.This exploration is particularly focused on the implications related to the absence of enduring league affiliations and distinct branding strategies.The study's overarching goal is not only to enrich our comprehension of cricket's allure worldwide but also to make a substantial contribution to broader conversations surrounding sports sociology, marketing, and nationalism.Design/Methodology/Approach -To accomplish study objectives, an inductive qualitative approach was employed for data collection and analysis.Data were gathered through semi-structured interviews conducted with a total of 32 participants, including 16 experts and 16 fans.The interviews were guided by a well-designed interview protocol, allowing for a comprehensive exploration of the subject matter. SaetakSvrha -Rad nastoji premostiti kritini istraivaki jaz opsenim istraivanjem viestrukih posljedica koje proizlaze iz popularnosti kriketa potaknutih njegovim razliitim formatima