Boosting Visitors Revisit Intention in Culinary Tourism Destination

Culinary ventures serve as one of the attractions that can draw visitors to a particular region. The influx of visitors to a culinary destination can be triggered by the presence of a physical environment that provides comfort and satisfaction to visitors. One such culinary tourism destination that offers an attractive and diverse physical environment is the city of Bandung, especially with its Sundanese culture representing the social conditions of the environment. Bandung presents renowned culinary tourism known throughout Indonesia for its rich variety of culinary delights, captivating visitors and encouraging return visits. Hence, this research aims to investigate the influence of physical environment on revisit intention through perceived value at famous culinary spots in Bandung. This study employs descriptive and verificative analysis methods, utilizing questionnaires as the data collection instrument. A total of 175 respondents participated in this research. The findings reveal the presence of an influence between the physical environment variable and the revisit intention variable, with perceived value acting as a mediator.