Identification and Development Cultural Tourism of Gebong Memarong Mapur Traditional Village Using SWOT Analysis

The existence of local culture is quite a challenge in the face of increasingly massive modernization. The preservation, development, and utilization of cultural objects are strategic steps in maintaining local cultural entities. Cultural entities in the form of traditional villages have the potential to be developed into sustainable local wisdom-based cultural tourism destinations. One of the newly formed traditional villages in Bangka Regency is the Gebong Memarong Mapur Traditional Village. This research aims to identify cultural objects in Gedong Memarong Mapur Traditional Village and their development potential as cultural tourism attractions. The method used in this research is a qualitative method using a SWOT analysis approach to identify cultural objects and other potential tourist attractions that can attract tourists to visit. Data sources were obtained through observation, in-depth interviews, and literature studies. In-depth interviews were conducted three times with one of the customary village administrators, the Head of the Customary Institution, and the cultural person who assisted the Gebong Memarong Mapur Customary Village as well as one group discussion that focused on discussing cultural objects based on Bangka Melayu history, and Literature data collection was conducted by reviewing historical books and records related to the history of Bangka. The results showed that Gebong Memarong Mapur Traditional Village has a cultural and natural potential to be developed into a destination that has a unique history and local knowledge as a characteristic of Bangka Melayu culture. The development of cultural tourism destinations in Gebong Memarong Mapur Traditional Village must involve the natural potential around the area to add experience, knowledge, and satisfaction for tourists. Another indispensable aspect is increasing human resources capacity to manage tourist destinations based on excellent service and sustainable tourism facilities. In addition, the involvement of various policymakers has an important role in establishing stricter regulations to maintain conservation areas around Gebong Memarong Mapur Traditional Village.