Community empowerment through salted egg packaging innovation: Lessons from Seunebok Baro village

The Student Community Service Program (KKN) in Seunebok Baro Village focused on enhancing the marketability of salted eggs through innovative packaging design. While salted eggs are a popular commodity, their packaging often lacks aesthetic and functional qualities to compete in broader markets. This activity aimed to develop packaging that is attractive, practical, and eco-friendly to add value to the product. The methods included market surveys to identify consumer preferences, the design of accessible and sustainable packaging, and market testing to evaluate consumer responses. The results demonstrated the creation of economical and visually appealing packaging, which significantly improved the market potential of salted eggs. This initiative not only increased product competitiveness but also empowered the local community by equipping them with skills and strategies to support the sustainable development of the salted egg business in the village.