Sentiment analysis and topic modelling on diamond jubilee celebration of independence by citizens of a nation: a case study of India

Purpose Every nation celebrates their Independence Day as a grand celebration by the whole country together. The purpose of this study is to identify the people’s emotions and sentiments about their country at the time of Independence Day celebration through the analysis of social media messages. Design/methodology/approach To collect data from Twitter now which is known as “X”, this study used python computer programming language. Total 119,151 tweets were collected, and sentiment analysis was done based on the polarity score and Latent Dirichlet Allocation to understand the sentiments of public. The topic modelling was also done in this study, where topics and categories were created based on the words found through the Latent Dirichlet Allocation. Findings The result of this study revealed that people have the respect towards their country and are always ready to come together for the nation. They also feel proud to be a citizen of an independent nation. Therefore, they celebrate their country’s Independent Day every year with joy. Every nation needs a dynamic leader to lead the nation, whom people can trust easily and follow blindly. Practical implications The result of this study can be generalised as everyone supports and respects their nation and the national flag. This study is practically useful to other researchers to conduct similar study of sentiment analysis and topic modelling on other counties’ patriotism or other campaigns at national or global level. Originality/value As a result, this study contributes to understand people’s respect towards the nation. This study also showed people’s positive response at their leader’s request. There are many studies done on topic modelling and content analysis, but this is the first and original work attempted on the special subject on national patriotism campaign to the best of the authors’ knowledge.