Design and evaluation of a balanced scorecard to measure the impact of COVID-19 on a Mexican higher education institution

The COVID-19 pandemic has highlighted the importance of effectively monitoring and understanding its impact on the general population, especially regarding mental health and well-being. The isolation measures implemented during the lockdown significantly affected people's lives by changing habits and circumstances. To address this challenge, this project aims to develop a comprehensive Balanced Scorecard for data gathered through surveys from higher education students at a Mexican university. This study aims to validate the usability of the Balanced Scorecard for users and ensure that it effectively meets their needs. The project encounters significant challenges, such as ensuring the quality and accuracy of collected data and addressing potential data cleansing issues. However, the insights generated could be crucial for decision-making in future pandemics and epidemics.