Conditioning Tourism and Trade: Designs for Travel Aboard the Great White Fleet in the “American Tropics,” 1899–1930

Abstract Beginning in the late nineteenth century, the United Fruit Company (UFC) convinced tens of thousands of passengers a year to tour the Caribbean aboard its Great White Fleet. Many were awed by the ships’ pristine white hulls, lush interiors, surprisingly cool cabins, and on-deck swimming pools—each a means of both enjoying and mitigating the effects of the tropics. The fleet, along with the company's two hotels in Jamaica, augured a new era of leisurely travel in the Americas, but few grasped the extent to which their stays and the environments they experienced were shaped and conditioned by the preceding infrastructures of imperialist enterprise. Using literature published by the UFC and its subsidiary, Fruit Dispatch, along with travelogues and technical publications, this article looks at the distribution networks used by the United Fruit Company to ferry tourists to the Caribbean and “exotic” produce back to the US. It traces the movements of people and goods on- and offshore and reveals the technologies that connected the comfort of passengers above deck to the health of freight below, as well as the company's architectures of leisure to the infrastructures and violence of extractive industry.