Study of the Role of Social Media in Indian Politics

Social media has given a new platform to social, economic, political and cultural dimensions in the whole world, including India. But the most important change is being seen in the political field. Social media has made Indian politics hi-tech. Like other countries of the world, in India too, social media has influenced the thinking and voting behavior of Indian people. Social media tools are influencing the electoral politics of India. Nowadays, the number of people creating political content on online platforms has increased. Social media may be relatively new, but its impact on society and politics is widespread. These online platforms have democratized the access to information The prevalence of social media is constantly increasing in the Indian political scenario. Due to the easy availability of social media on smartphones, the number of its users is increasing rapidly. Its widespread impact is also visible on Indian politics. While these online platforms prove to be strong tools for voter education and participation during elections and increase the voting percentage, they also pose challenges like misleading information and polarization for democratic values, processes and institutions. Positive and negative effects of social media are visible on Indian politics. It is becoming a medium of political awareness and change in India. It has penetrated into personal and public political life. Due to which its regulation has also become necessary. In view of these facts, research work has been done on the interrelationship between social media and Indian politics.