UNDERSTANDING FEAR OF MISSING OUT PHENOMENA AND SOCIAL MEDIA USING BIBLIOMETRIC ANALYSIS (2013-2023)

The main purpose of this study is to examine the current status, trend, and direction of research on FOMO behavior on social media with respect to various disciplines. Additionally, this study also aims to identify the variables that in-fluence FOMO behavior (antecedent variables) and the variables that FOMO influences (consequent variables) within the scope of the research examined in this study. In line with the objectives of the study, the scientific literature was identified by bibliometric analysis to specify the main topics, authors, sources, most cited articles, and countries in the literature. The articles published between 2013 and 2023 and indexed in the main collections of the Web of Sci-ence (WoS) were analyzed. In order to reveal the general situation in the literature, a total of 271 studies on the topic were analyzed. In addition, the first 25 most cited articles in this collection were analyzed in detail by field of research, keywords, aim, antecedent variables, consequent variables, and results. As a result of the bibliometric analysis, the concept of FOMO has been studied more in the field of psychology. Subsequently, it was observed that this topic was frequently examined within the framework of business and marketing-oriented studies. It is evident that the studies within the collection in the field of marketing evaluate social comparison orientation, social media engagement, social media usage, and the behavior of sharing fake news.