STRATEGIC MANAGEMENT OF THE UNIVERSITY'S ECONOMIC SUSTAINABILITY

The article is devoted to the strategic management of universities' economic sustainability in the context of digital transformations. The study examines the main approaches to ensuring the economic sustainability of higher education institutions, which are particularly relevant in the era of globalization and technological change. The impact of digitalization on university management processes is analyzed, focusing on the integration of advanced technologies, resource optimization, and increased financial efficiency. The role of digital tools in reducing the costs of educational services, improving management processes, and enhancing the competitiveness of universities is explored. A comprehensive model of strategic management of economic sustainability is proposed, encompassing financial flow assessment, cost management, investment analysis in digital technologies, and their integration into university development strategies. The model aims to enhance resilience to economic challenges, ensure stability, and increase competitiveness in the educational services market.