RESEARCH OF THE INFLUENCE OF MODERN TRENDS IN UI/ UX DESIGN OF MOBILE APPLICATIONS ON USER’S MOOD

Abstract: The research explores the impact of modern trends in UI/UX design on the mood of users interacting with mobile applications. Through an analysis of literature and a survey of IT students, the study evaluates the emotional resonance of seven contemporary UI/UX styles: brutalism, neubrutalism, Bauhaus, neumorphism, retrofuturism, cyberpunk, and glassmorphism. Each design trend is characterized by unique visual and functional elements that influence user experiences. The methodology involved presenting survey participants with interface examples representing each trend. They assessed these designs based on visual appeal, usability, engagement, and emotional impact. Key findings reveal distinct emotional responses to each trend: cyberpunk and retrofuturism evoked excitement, Bauhaus and flat design inspired calmness, while neumorphism and glassmorphism were appreciated for aesthetics but raised usability concerns. Generational differences were also noted, with younger users favoring experimental styles and older users preferring minimalistic designs. The study emphasizes the importance of balancing aesthetics and functionality, tailoring designs to target demographics, and ensuring accessibility for diverse users. It highlights how thoughtful design choices can evoke positive emotions, enhancing user satisfaction. These insights contribute to the growing understanding of the psychological impact of UI/UX design and its role in creating emotionally engaging digital experiences.