PRICING STRATEGIES IN TOURISM

This article explores various pricing strategies utilized in the tourism industry to maximize revenue and enhance competitiveness. The tourism sector is characterized by fluctuations in demand based on seasonality, customer preferences, and external factors. The article also highlights the importance of penetration pricing, premium pricing, and geographic pricing in catering to different market segments. Effective pricing strategies enable tourism businesses to balance profitability with customer satisfaction, ultimately contributing to their long-term success.

Authors

Publication Details

Journal
European International Journal of Multidisciplinary Research and Management Studies
Published
2024-12-01
DOI
https://doi.org/10.55640/eijmrms-04-12-06
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.00
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article

PRICING STRATEGIES IN TOURISM

Nargiza Murodova
European International Journal of Multidisciplinary Research and Management Studies
Consumer Market Behavior and Pricing
article

PRICING STRATEGIES IN TOURISM

Nargiza Murodova
article en

Abstract

This article explores various pricing strategies utilized in the tourism industry to maximize revenue and enhance competitiveness. The tourism sector is characterized by fluctuations in demand based on seasonality, customer preferences, and external factors. The article also highlights the importance of penetration pricing, premium pricing, and geographic pricing in catering to different market segments. Effective pricing strategies enable tourism businesses to balance profitability with customer satisfaction, ultimately contributing to their long-term success.

European International Journal of Multidisciplinary Research and Management StudiesVol. 4(12)
Openalex Percentile: Top 62%
Consumer Market Behavior and Pricing
DOIOpen Access PDFOpenAlex
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PRICING STRATEGIES IN TOURISM — Nargiza Murodova · European International Journal of Multidisciplinary Research and Management Studies (2024) | TGRS Research Map | TGRS