Identifying the Key Success Factors for Nascent Moroccan Entrepreneurs: A Qualitative Study

This article examines the factors that explain the entrepreneurial success of nascent entrepreneurs who received support from entrepreneurial support structures before setting up their own businesses. To arrive at the results, an exploratory qualitative study was conducted with 10 entrepreneurs operating in the commerce sector. This research reveals various factors contributing to entrepreneurial success, classified into six categories: psycho-behavioral, cultural, quality-of-life, managerial, financial, and institutional factors. It appears that entrepreneurial success is multifactorial and does not depend on a single factor but on the combination and interaction of multiple individual, organizational, and contextual elements. Each entrepreneur has a unique pathway, influenced by their characteristics and the environment in which they operate, which means that support strategies need to be tailored to the specific needs of each entrepreneur. The implications of this research extend to researchers, practitioners, and stakeholders involved in local and regional development.