Trend of Hot Data in New Media Communication Based on Artificial Intelligence

The purpose of this paper is to analyze how artificial intelligence reshapes the new media communication ecology and predict its future development trend. With the rapid development of artificial intelligence technology, especially the continuous breakthrough of key technologies such as natural language processing, deep learning, generative AI, multimodal AI, etc., the field of new media communication is experiencing unprecedented changes. Therefore, this study utilizes CiteSpace visualization and analysis software, searches and filters the relevant core literature in the China Knowledge Network Database (CNKI), and uses CiteSpace software to visualize and analyze the literature to explore the research hotspots and trends of China's new media communication in the past ten years. The study found that the keyword “new media” appeared 27400 times in the literature in the past three years, and the intensity of emergence in the past ten years reached 1.67. The study further analyzes the development history and the future development direction, and provides reference ideas and bases for the study of sports news dissemination.