Impact of the Congruence Between an AI Model’s Personal Life Settings and Product Characteristics on Product Attractiveness in Advertisement
Authors
- Takumi Kato (ORCID: https://orcid.org/0000-0002-1795-4754)
- Takehiro Ebitani
Institutions
- Meiji University (JP)
Publication Details
- Journal
- Japan Marketing Review
- Published
- 2025-01-27
- DOI
- https://doi.org/10.7222/marketingreview.2025.006
- Primary Topic
- Evolutionary Psychology and Human Behavior
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Japan Society for the Promotion of Science