Our common journey towards a sustainable existence

Unless global businesses are sustainable and take sustainable actions in all they do, the planet Earth will die and go into oblivion, that’s my own personal conviction. This I believe will not be in the interest of anyone. This timely journal of ours, the Journal of Sustainable Business aims to encourage global scholars in the field of sustainability and all it encompasses that are based up and down this planet to engage and publish their good quality research studies that would ensure the survival of this precious creation of God called the Earth.