WCN25-2064 ASSESSING THE IMPACT OF TWEETORIALS (XTORIALS) ON KNOWLEDGE DISSEMINATION AND ENGAGEMENT IN NEPHROLOGY

Introduction:The Video Abstracts Series is an initiative by theISNEducation Working Group, in collaboration with theISNEducation Social Media Team, tosupporttheISNglobal education strategy, which was initiated in Nov 2021.Video abstracts serve as a cutting-edge tool for science communication, offering a concise overview of a scientific paper.They highlight the key aspects and findings of the study, within a maximum duration of 2 minutes and 20 seconds.The goal is to highlight the key aspects and findings of research, enhancing accessibility and engagement to a global audience.Methods: This study aimed to quantitatively evaluate the impact of the ISN Video Abstracts Series initiative.Data on video impressions, engagements, and views were collected and analyzed from platforms such as Twitter X, Facebook, LinkedIn, and Instagram, covering the period from November 2021 to August 2024.Results: Since November 2021, the ISN Video Abstracts Series has featured 68 studies published in Kidney International Reports (KIR, n33), Kidney International (KI, n34), and the ISN-DOPPS initiative (n1).Analysis of 56 videos revealed a total of 239,448 impressions, 7,380 engagements, and 47,929 video views.Additionally, 851 clicks redirected viewers to the original journal publications.The video abstract featuring the KIR publication "Nicotinamide Adenine Dinucleotide Biosynthetic Impairment and Urinary Metabolomic Alterations Observed in Hospitalized Adults With COVID-19-Related AKI" resulted in the highest views (n2,125) and impressions (n17,527).Conclusions: In conclusion, videos abstracts have proved to be a powerful tool in science communication, offering a dynamic and engaging way to disseminate research findings to a broader audience.By breaking down complex concepts into accessible visual narratives, visual abstracts enhance visibility and impact of research, fostering greater participation.As the demand for quick, easily digestible content continues to rise, video abstracts are well positioned to significantly amplify the reach and impact of research, serving as bridge between researchers and the global community.I have no potential conflict of interest to disclose.I did not use generative AI and AI-assisted technologies in the writing process.