Towards more and better markets for farmers: The case of family Farming Agri-processing in Rio Grande Do Sul, Brazil

Recent studies on markets and their role in development processes have highlighted the crucial importance of market access as well as of power relations. In this article we argue that it is necessary to take a step forward regarding the notion that markets are collective action devices that can be mobilised in favour of the actors who build and govern them. We support the hypothesis that there are multiple markets that coexist and establish disputes, which lead to the emergence of different types of markets. At the same time, we will show that markets are structured differently, depending on the context in which agents participate in commerce. The article draws on empirical data on market diversification by family farming’s agri-enterprises in the State of Rio Grande do Sul, Brazil. Findings highlight the kinds of markets that are most desirable or recommended for family agri-enterprises and what kind of policies would better benefit such rural enterprises.