SOME CONSIDERATIONS ABOUT THE CHANGE IN CONSUMER BEHAVIOUR OF THE LAST DECADE

Consumer behaviour changes have been happening all the time throughout the development of modern society, but it seams that no changes have come as rapid as the changes that have occurred in the last decade or so. At the same time the fast-paced living, the economic, medical and military crises of the last ten years have powerfully impacted the consumer behaviour of individuals. The current paper represents on one side a brief literature review of some of the changes that have occurred when discussing the issue of consumer behaviour, and on the other hand it points out some secondary data analysis based on statistics about the changes in consumer behaviour, the values and interest of individuals of the last years. The literature review has shown that even if the classical definitions of the consumer behaviour concepts are still in place, the current market conditions are forcing us to consider other associated topics like: Behavioural Deviations, Sustainability and Environmental Concerns, Moral and Ethical Dimensions, Consumer Dominance etc. While the practical component presents some results that cand be drivers for further consumer behaviour research, to understand the main change factors better and to potentially predict future behaviours.