THE IMPACT OF OVERTOURISM ON THE SUSTAINABLE DEVELOPMENT STRATEGY OF TOURIST DESTINATIONS

Studying the behaviour of the consumer of tourist products and services has been and will remain a challenge, given that a multitude of diverse influencing factors impact it continuously, which, in addition to heterogeneous behaviours that exert pressure on the adaptation capacity of the tourist service offer, has a significant impact on the community, in particular, as well as on the environment, in general.Consequently, the phenomenon of overtourism tends to expand alarmingly on the most visited tourist destinations globally. Finding solutions to prevent the negative effects and hostile attitudes generated by this phenomenon has become a major concern for local communities and for international organizations.This paper thus aims to explain, on the one hand, the particularities of consumer behaviour of tourist products and services in the contemporary era, and on the other hand, it aims to analyse the phenomenon of overtourism using information from secondary data sources, which allow for the outline of a comprehensive and complex picture of this phenomenon. The overarching purpose of the approach is to identify strategies for sustainable tourism development so as to minimize the costs brought about by this phenomenon on the population and the Planet.