DEVELOPMENTS IN THE INTERNATIONAL TOURISM MARKET BEFORE AND AFTER THE PANDEMIC

This study aims at understanding the recovery of the tourism industry globally after the COVID-19 pandemic. The industry had been growing steadily for the last decade or so without any major setback. This was, however, dented in 2020 as travel bans and global economic challenges led to a reduction in tourism activities and services across the world thereby affecting employment and income. Thus, the sector proved very sustainable and produced a significant comeback in 2023, in the aspects of revenue and employment. This paper also pinpoints the major causes for this recovery including policies and measures put in place by the government, shifts in the consumer’s travel behaviour and improvements in it the examines connectivity the of prospects the of world. the Also, tourism sector in the future with the economic contributions in 2024 expected to recover fully or even exceed the pre-pandemic levels.