FROM DATA TO TRENDS: A BIBLIOMETRIC ANALYSIS COVERING 2016-2022

Digital banking represents the transformation of traditional banking through the integration of emerging technologies, enabling customers to access financial services online. Therefore, banks must align with the modern needs of their clients, in order to increase their competitiveness on the market. In recent years, key concepts such as digitization, digitalization and digital transformation have emerged as fundamental stages in the development of digital banking. In this context, this bibliometric study applies a quantitative bibliometric approach to investigate how the research landscape surrounding digital banking systems has evolved from 2016 to 2022, with particular emphasis on the influence of the COVID-19 pandemic. The analysis draws on data extracted from Clarivate Analytics’ Web of Science database and employs VOSviewer software to map temporal patterns, identify clusters, and highlight prominent authors and journals. The findings reveal that the COVID-19 crisis corresponded with a marked increase in publications, suggesting an intensified academic interest spurred by the rapid digitalization of financial services. Moreover, contemporary research trends and key areas of interest among researchers have been systematically identified and examined.