Facing the gap: Digital villages for life transformation small and medium enterprises in Morelos

Digital Villages project of Alibaba´s Group, carried out in the state of Morelos, due to its transformative effects on Small and Medium Enterprises, was an extraordinary strategy to empower participants through collaboration initiatives between teachers, students, and entrepreneurs, using digital resources to improve the prospects of visibility and commercial development of each project, contributing to the reduction of poverty gaps and job creation. The general methodology adopted by each team, was Project-Based Learning (PBL), which allowed participants to identify motivating topics and learn curricular or co-curricular content, testing their skills and competencies. The challenge of each project was to find out critical situations, considering the reality or environment of each small business, arousing their interest and reinforce concepts and procedures required to learn within marketing and digital resources. The analysis of the small and medium-sized companies that took part of the project led to identify the theoretical and practical characteristics of the Digital Villages project in the state of Morelos and revealed the importance of the Alibaba Business School methodology at the various levels of training. The added value was being able to appreciate the efficiency of the Student Training Model through Agile Methodologies; and promote reflection on the importance and efficiency of supporting small and medium-sized businesses in entrepreneurship, under a model like that of China, based on technology training and mass training.